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Millennials Not Interested in Country Clubs



A New Home Just Completed by Nova Homes of South Florida in Naples, Florida

A recent article from CityLab posed what is surely the most important question of our time: Why won’t millennials join country clubs? According to writer Kelsey Lawrence, country clubs are failing to gain a foothold among a younger demographic for a variety of reasons, not limited to their well-deserved reputations for racial and religious discrimination, exorbitant membership fees, “old-fashioned dress codes and rules about cell-phone use,” and the fact that country clubs have largely centered their social activities around one of the most boring yet expensive sports in the world: golf.

To combat their increasing irrelevance and shed their Caddyshack legacy, country clubs are attempting to adapt to a more broke and more tolerant generation, offering trial memberships for young professionals, doing away with initiation fees altogether, and offering activities off the putting green.

To draw Millennials, many clubs feature more non-golf amenities—especially health and wellness options like gyms, personal trainers, and yoga classes. Tradition Golf Club in La Quinta, California, reported that its fitness center had hosted “guest lecturers on a variety of health topics as well as [being] the kickoff point for biking groups, and planned area hikes.”

Contrary to the stereotypes, millennials tend to be workaholics. According to an online survey of 5,600 workers conducted by Project: Time Off, almost half of millennials identify as “work martyrs”—workers who are not only overly dedicated to their jobs but feel so indispensable that they’re wracked by guilt every time they take off. The survey found that “millennials are the most likely generation to forfeit time off, even though they earn the least amount of vacation days.”

Nova Homes of South Florida is building the perfect home for Millennials. Most models include a home office or extra bedroom, that is very important to this market. Home prices range from $200s to over $2 million, so there is a home to fit everyone's budget. For more information, contact Nick Cornwell, 239.776.5076, or email BuildNow@NovaHomesBuilder.com.

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Naples, FL, 34114

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