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  • Nova Homes of South FL

When a Builder Adds a New Home Design to Their Collection - What is Their Motivation?

The Marquesa, a New Home Design from Nova Homes of South Florida

When a homebuilder adds a new home design to their collection of designs what is the motivation and what do they take in consideration?

The primary reason is keeping up with a changing market and providing what the market is demanding.

A good builder is just ahead of the curve, and always listening to the market. Prospective homeowners know what they want and dont want to be charged extra for features they feel should be included in the sale price. Will one plan satisfy all homeowners? Obviously not, but builders must be able to customize or offer what today's homebuyer is expecting. The buyer today is more educated when it comes to the housing market. This is due in part to the popularity of HGTV, and their lineup of shows. The viewer will see what is being offered from builders and remodelers and they want what they are seeing. For instance, the open-concept floor plan has become very popular in part due to HGTV.

Naples-based homebuilder, Nova Homes of South Florida is aware of this trend and is offering new plans that feature a Great Room open concept to meet the wishes of their market. Their Marquesa model is a very good example of what the current market is looking for. It features a Great Room, with 12 ft. coffered ceilings leading to the kitchen with a large island, stainless steel appliances, and walk-in pantry - all hot buttons homebuyers are asking for. In addition the home offers a spacious master suite with his and her walk-in closets, double vanity, water closet, free-standing tub and huge shower - more hot buttons.

Buyers are also looking for value and understanding what features and designs offer the best value.

The Marquesa for example offers 3,130 sq. ft. of total area for $288,900 - which is less than $100 per square foot. The educated buyer today is aware of price per square foot. They are not only thinking of their comfort but also thinking about resale.

Today's buyer is very savvy and homebuilders like Nova Homes of South Florida are prospering because they listen to the needs of their customers. For more information about Nova Homes please call 239.307.6116 or visit

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